KSA Pavilion – World Expo, Kazakhstan

Helix had the privilege of leading the audio-visual production for the Saudi Arabian Pavilion at World Expo 2017 in Kazakhstan, an exhibit focused on Saudi Arabia’s pioneering efforts in renewable energy. The highlight was a visually captivating short film displayed on a 3×12 meter multi-faceted screen, illustrating the nation’s green energy future. Our role covered all aspects of the project, from pre-production and shooting to supporting the installation. Collaborating with global partners, we ensured a seamless and immersive experience for pavilion visitors.

Pre-Production:

• Helix worked closely with stakeholders from both the UK and the Middle East to craft a compelling narrative focused on Saudi Arabia’s renewable energy initiatives.
• Ray Gun Media handled the CGI and timeline creation, which allowed us to integrate futuristic visualizations with real-world footage, producing a balanced story of Saudi’s green future.
• Extensive planning was required to ensure the content was optimized for the 3×12 meter projection surface, providing maximum visual impact.

Production:

• Our team, in partnership with Ray Gun Media, conducted on-location filming in Saudi Arabia, capturing key elements of the renewable energy sector, while Ray Gun crafted the CGI elements that brought the vision to life.
• We engaged with local communities, schools, universities, and scientific institutions to highlight the country’s commitment to a sustainable future.
• Audio for the project was designed and executed by Stuart Bruce, with a custom soundscape that perfectly complemented the visuals, adding depth to the immersive experience.

Post-Production:

• Helix managed the post-production process, stitching the live footage together with Ray Gun Media’s CGI elements, ensuring that the narrative flowed seamlessly.
• We co-ordinated with the custom soundtrack from Stuart Bruce Audio, fine-tuning the audio experience to match the visual cues and enhance the overall impact of the exhibit.
• Our team oversaw colour grading, final edits, and mastering, ensuring the film was ready for large-scale projection

• Helix played a crucial role in the on-site installation of the exhibit, working alongside the 7th Sense team to ensure the server and projection systems were perfectly calibrated.
• The projection setup on the 3×12 meter multi-faceted surface required precise alignment and synchronization of visuals across multiple projectors.
• We collaborated with AV teams on the ground to guarantee that the audio and visual elements were perfectly in sync, delivering a flawless immersive experience for visitors.

The Saudi Arabian Pavilion at World Expo 2017 successfully showcased Saudi Arabia’s commitment to renewable energy and sustainability, leaving a lasting impression on the international audience. Helix, alongside our partners at 7th Sense, Stuart Bruce Audio, and Ray Gun Media, created a visually and aurally immersive experience that captured the attention of visitors and highlighted Saudi Arabia’s vision for a sustainable future. The collaboration and innovation at the heart of this project exemplify the transformative power of audio-visual storytelling in global exhibitions, and we are proud to have played a vital role in realising this ambitious project.